Creative Business Handbook

The Creative Business Handbook

By Alicia Puig and Ekaterina Popova

Your creativity deserves a business plan.

Explore how to turn creative work into a livelihood with practical guidance from Alicia Puig and Ekaterina Popova, the duo behind Create! Drawing on their experience leading four successful creative businesses, they offer approachable advice for navigating entrepreneurship while making room for your art.

From choosing a business model and building your brand to managing time and scaling production, this handbook addresses the many roles creative business owners take on.

Inside the book

• Guidance for choosing a business model

• Advice on developing your brand

• Strategies for managing your time

• Considerations for scaling production

• Insights from two experienced creative entrepreneurs

A thoughtful gift for artists, makers, and anyone ready to explore the business side of their creative ambitions.

Make space for your art—and a plan for its future.

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